How to Use Twitter Marketing for SEO

Twitter is a social networking tool that lets you build a list of contacts that you can interact
with in real time, but it isn’t meant to be used like an instant messenger tool. This Twitter Marketing Tip will explain some of Twitter’s SEO benefits to you.

There are several features of Twitter that a smart person will use to their advantage for
marketing on Twitter and a few of these are:

Your tweets are added to your main Twitter profile page for visitors to see.
Your tweets are indexed individually according to the content in each tweet.
Your Twitter page has an RSS Feed that can be added to feed readers and RSS Aggregators.
Your Twitter page has an RSS Feed that can be promoted like any other Web 2.0 property.
Your tweets are often indexed by Google in a matter of minutes.
Your indexed tweets and followers help build the Page Rank of your Twitter page with their inbound links.
The keyword phrases used in each tweet MAY lead people back to your Twitter profile which has a link to your website.
If you use the keywords you are targeting with that Twitter account in your bio, you are making it easier to be found by anyone using the Twitter search engine to find new contacts associated with a specific word or phrase.
You can import your Twitter RSS Feed into your Facebook account, your FriendFeed account and other social networking services. Each of these services has different audiences, different friends of friends, different indexing in search engines and different internal search engines, so your tweets can have a far wider reach than just your Twitter followers.
Each of the social networking services mentioned above gets indexed by the search engines. Some of them use the ‘nofollow’ tag which means the site doesn’t want any link juice (PageRank) passed to you. This belief may or may not be true, but that’s irrelevant because the link has traffic generation potential from all search engines and authority is built in some, if not all, of them.
If you use Aweber for your mailing lists, you can set broadcast messages you send to be saved as an HTML page, sent as an RSS Feed and posted to your Twitter account. (Imagine all of the different ways this information can now be accessed besides email AND the number of people that haven’t opted in for email delivery that can read your messages.)
There are widgets and plugins that let you import you tweets into web pages and blogs which means a steady stream of fresh content and relationship building if used correctly.
There are WordPress plugins that will automatically take your tweets and publish them as pages or posts on your blog.

So here is what you’ve learned:

Twitter is a social networking tool you can use to connect with friends, customers or prospects.
Twitter is loved by Google because it’s nothing but fresh content.
The individual tweets (posts) are 140 characters or less including spaces which forces you to think about what you say.
The words and phrases in your tweet is how it is indexed.
Your tweets and followers help build backlinks to your Twitter page.
Your Twitter page has an RSS Feed that can be marketed like any other Web 2.0 property.
Your Twitter RSS feed can be added to many social media services and Feed Readers such as Google Reader.
Twitter can help you in business if used correctly, BUT it can also get you in trouble if you post a tweet that isn’t well thought out.
Tweets are public and searchable by ANYONE, so be very aware that you are posting to the entire web and not just a single person.

Hope this tip about how to use Twitter marketing for SEO helps you to use your Twitter account more effectively.

How does Google rate links from Facebook and Twitter? Another good reason to have a Facebook Page (krishnade.com)

About The Author

Carol Hansen, a Twitter specialist focusing on building and monetizing with Twitter. You can connect with Carol on Twitter or Facebook and follow her latest projects, blog posts and cool tips on building and monetizing your Twitter following.

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