Social sites like Twitter and Facebook are great free tools that you can use to drive traffic to your website or blog. You can meet and interact with all kinds of people and build good relationships with them. Then, after showing your new friends respect and building their trust, you can show them what it is you do. Maybe they’ll be interested in learning or buying from you or maybe not. It may take some time to gain their rapt and devoted attention and get them to follow all your suggestions.
1. You can go for large numbers of followers and just let the ones who aren’t interested fall off. The benefit to this is that you will be seen as more of an expert if you have a large list of friends and followers. You can also market and reach a lot more people. Just because someone rides broncs in a rodeo doesn’t mean he might not be the right person for my coaching site. He may be tired of breaking bones for a living and want to just stay home and teach others how to ride ’em cowboy on a blog. You can never judge someone by what they are doing now. You can also be accused of being a spammer if you follow tons of people. Use good judgment on this one.
2. You also can be very picky and only follow and be followed by those who are in the same arena you are in. You will definitely have a very targeted list, but you may also have a very competitive list. You may very well be teaching your competition your closely guarded secrets. Your list will be small, but it may be much more receptive to you. Small lists can do very well if you train the people on those lists with great valuable information that they can use and succeed with. As you can see, both methods can be good and bad, your choice.
Using either method can work, but the trick is to be personal and transparent. Let your audience get to know you well. Respond to all those who Tweet or post on your Wall if they have something important to say or ask. Get to know those who are your friends or who are following you, be interested in them. Everyone is watching and if they see you as being friendly and helpful, they may refer you to their list.
Your informative content is the next most important thing. You have to be giving these people something they can use, something that will help them get where they want to go. Don’t post junk. Talk about what has helped you to succeed in your online marketing business. Give them tips that work. Send them to other good content by RTing or giving them links. Just show your list that your heart is in the right place and that you are there to help. They will listen.
When using these marketing tips, just remember that both ways work. Just be there for your list. Answer them, talk to them, and show them that you care.
Carol Hansen, a Twitter specialist focusing on building and monetizing with Twitter. You can connect with Carol on Twitter or Facebook and follow her latest projects, blog posts and cool tips on building and monetizing your Twitter following.